Rumel Ahmed and Md Shahjahan Miah co-founded TheSoundOn, a new music and video distribution network, on July 29, 2024. The platform has quickly gained traction in its core areas, including Bangladesh, India, Serbia, Bosnia, and the United States. TheSoundOn focuses on giving independent artists and labels with the tools they need for effective music distribution, metadata management, and performance analysis.
Team structure and leadership
TheSoundOn’s management team and strategic leadership are responsible for its operational success:
Founder: Rumel Ahmed, Md Shahjahan Miah
CEO: Rumel Ahmed
Head of Director: Fahmida Rahman
Global Label Manager: Saykat Sarkar, Dejan Nisevic
Data Analysis: Saykat Sarkar
Promotional Manager: Natasa Ognjević
Communication Manager: Shampa Sarkar
Cultural Advisor: Moni Chowdhury
Furthermore, TheSoundOn collaborates with a wide range of advisors and influencers, such as Syed Omy, Achol Akhe, Irina Ognjević, Shirin Shila, Hamida Rahman, and Mujibur Rahman.
An Industry Viewpoint
TheSoundOn’s emphasis on localization and its increasing popularity among independent musicians have been observed by experts in the music distribution industry. Platforms that provide greater flexibility, transparency, and regional customisation are becoming more and more important in an industry that is changing quickly. This tendency is reflected in TheSoundOn’s business approach, which offers customized solutions while promoting international relationships.
Opportunities and Difficulties
Even with its advancements, TheSoundOn still has to contend with issues including cost-effectiveness, competition from well-established platforms, and technological scalability. Nonetheless, it is positioned as a possible disruptor in the global distribution industry due to its distinctive strategy of assisting local music industries while enabling worldwide reach.